Industry Spotlight

Whiter Image Redefines Teeth Whitening Products for Dental Industry

Dentists, Orthodontists, and Cosmetic Dentists have been looking for a better branded, more convenient, and less expensive teeth whitening solution for their patients. Whiter Image has answered the demand with outstanding solutions for retail sales, referral gifts, in-office whitening, post-treatment whitening, and more that deliver results.

Atlanta, GA – Whiter Image, a leader in the multibillion dollar teeth whitening industry, has recently taken its uniquely branded smile enhancement products to the Dental and Orthodontic markets with incredible response. While these professionals are seeking the best teeth whitening products for their patients, the typical solutions available are difficult to use, very expensive, and lack branding and packaging appeal to the consumer. Whiter Image has experienced tremendous success with its product line in the beauty industry which has started to resonate with the dental and orthodontic communities. Whiter Image has developed extremely unique and creatively presented take home products and in office teeth whitening solutions that fill the void for the traditional solutions available. “These professionals are tired of the same teeth whitening products available through distributors and other companies that are often bland in terms of eye-appeal and are challenging to administer” says Keith Rodbell, Founding Partner.” Our products deliver style, branding, and curb appeal at an affordable price unlike any in the market without compromising the professional teeth whitening results expected from these dental professionals”. Whiter Image has positioned the products for profit but they can also be used as a marketing tool for return visits, recalls, and promotional items to drive new patients in the door. Dedicated account support is also a key feature from Whiter Image to help ensure accounts are successful. The company also just produced a promotional DVD for the locations to loop in the lobby that showcases the benefits and features.

Smiles Change Lives

Brace Yourself for National Orthodontic Health Month with the

Smiles Change Lives National Candy Exchange!

Nationwide: October is National Orthodontic Health Month (NOHM) and Smiles Change Lives (SCL) has a sweet event to help your practice

  • promote children’s orthodontic health awareness
  • educate the community about the negative impact of sweets
  • support a charity that helps disadvantaged kids
  • market your practice to potential new patients


SCL is seeking orthodontic practices interested in sponsoring a Candy Exchange Event to give kids a healthy alternative to all the Halloween candy they collect this month.  Visit to download our 2010 Candy Exchange Event Guide which will equip your practice with all the tools you need to host a successful event. Please email if you have questions or need any assistance with uploading the guide.

This year, we are hosting 3 webinars to discuss the in’s and out’s of hosting a candy exchange and will include tips and tricks from 4 years of experience planning these events. The webinars will include a 45 minute presentation by SCL staff with 15 minutes for questions and answers.

“How to Host a Successful, Fun, and Stress-Free Smiles Change Lives Candy Exchange Event”

Webinar Dates/Times:

Wednesday, June 30th, Noon Central

Thursday, July 15th, 10 AM Central

Tuesday, August 3rd, 2 PM Central

Please RSVP to or call her at 816-421-4949 if you are interested in attending any of these webinars. A link with all webinar details will be emailed to you prior to the date. When you are ready to become an offical Candy Exchange site, just fax page 14 of the event guide to 816-421-3008 and we’ll send you a link to all resources, templates and samples.  Thank you for your interest in the Smiles Change Lives Candy Exchange and bracing kids for a better future!

Supporting the SCL Candy Exchange will help SCL reach more children who desperately need, but whose families cannot afford, braces. Now serving all 50 states, applicants are encouraged to visit to determine if their family meets the financial guidelines. Families interested in applying can review program guidelines and download an application at or by calling 888-900-3554.

Bentson Clark & Copple, LLC – Company Overview

Bentson, Clark & Coppel

Bentson Clark & Copple, LLC provides a variety of services to both orthodontists and orthodontic residents throughout the United States. Having worked with hundreds of orthodontic practices, Bentson Clark & Copple has established itself as the premier transition company in the orthodontic field. The company performs practice valuations, provides partner location services, and helps negotiate transactions with both buyers and sellers. 

Bentson Clark & Copple’s business philosophy is that any orthodontic change of ownership is based upon trust between all parties involved.  The transition of an orthodontic practice can be a complicated business transaction, but when properly structured both parties can benefit. A comprehensive financial and operational valuation review serves as the initial foundation presenting a comprehensive view of a practice to a potential candidate. A company representative visits each orthodontic practice and Bentson Clark & Copple structures each transaction, explaining the cash flow pro-forma and tax affect of the transaction to all parties.  Bentson Clark & Copple has an affiliation with the law office of Dan Sroka, Esq., who provides definitive documents to complete any orthodontic ownership transfer.

Bentson Clark & Copple publishes the Bentson Clark reSource, a quarterly newsletter written specifically for orthodontists, focused on the business aspects of running a successful orthodontic practice. Each issue of the reSource includes articles from practice consultants and businesses within the industry, current orthodontic business trends, real revenue and expense data, current orthodontic market dynamics, and general perspectives regarding practice transitions. Bentson Clark & Copple exclusively provides services to orthodontists, and the reSource is an extension of the company’s commitment to provide valuable business information to orthodontists throughout the nation.

The staff of Bentson Clark & Copple are frequent guest lecturers at orthodontic resident programs, study clubs, and orthodontic user meetings. Most recently, Bentson Clark & Copple presented at the 2009 AAO Transition Seminar. The company is also actively involved with the American Association of Orthodontists Committee on Orthodontic Practice (COOP) providing content to their resident education program.

For additional information, please visit Bentson Clark & Copple’s website,, or call 1-800-621-4664. 

WildSmiles Brackets

WildSmiles Braces: a new standard in early treatment bracket options!WildSmiles Braces

WildSmiles Braces, offered by Alignco Orthodontics, is the exclusive manufacturer of designer shaped orthodontic brackets.  Since its inception, WildSmiles Braces have become a necessity for the Full-Service Orthodontic Practice™.  With customers worldwide and nearly a decade of experience, WildSmiles Braces have proven quality and function while offering doctors the opportunity to greatly increase treatment acceptance through increased word-of-mouth referrals and wide marketing appeal.

WildSmiles Braces are made in the USA with our patented designer shaped bonding bases that are easy to bond and debond with standard tools. Our Metal Injection Molded (MIM) low profile brackets blend with your bracket system to help deliver the doctors desired ideal treatment results.  Fabricated for the maxillary anterior teeth only, WildSmiles enhance the esthetic bracket selection offered in the orthodontic practice.

As a new standard in early treatment bracket options, WildSmiles Braces offer six designer shapes: Heart, Star, Flower, Football, Soccer Ball, and Super-Diamond™ that can be mixed and matched with any bracket system. Along with colored alastics and ceramic brackets, WildSmiles Braces are also providing esthetic options for practices using self-ligating brackets.

Our philosophy and mission is to help doctors and assistants encourage fun and choice in the orthodontic practice by providing a quality product that patients want.  WildSmiles set of uniquely designed brackets allow doctors and their team of highly trained assistants to connect with the patient on the first visit, ultimately helping to provide extraordinary care.

Patients today expect the opportunity to customize everything in their life from special order Nike shoes to songs downloaded on their iPod.  They expect nothing less from their orthodontic experience; in the mind and perception of the patient choice and customization equals quality and excellence.

WildSmiles Braces Boast: Easy Placement, Predictable Debonding, Low Profile, .018 and .022 slot, Roth and MBT Prescriptions, Use any Adhesive, Made of Stainless Steel Construction, and Made in America

(U.S. Design Patents D447,804, D444,238, D412,988, D412,579, D412,363, for Pads for Orthodontic Brackets. U.S. P-A 29/318,800 for Pad for Orthodontic Bracket)

WildSmiles team members are frequent guest lecturers at orthodontic resident programs, study clubs, and orthodontic user meetings.

For additional information or to try WildSmiles Braces in your practice please feel free to visit the WildSmiles web site at, call direct 402-677-3311, or email