Academy of Office Managers
Pricing is per person.
The Academy of Office Managers is an in-depth, video-driven, online educational program for team members who wants to understand the ins-and-outs of running—and growing—a successful orthodontic practice! Authored by leading ortho practice consultant Tracy Martin, along with her team at Straight Consulting, this first-of-its kind course was carefully designed to give OMs a comprehensive blueprint for leading today’s modern ortho practices. Starting with an intro to ortho and an outline of the patient journey, the course then lays the foundation of the different roles in a practice, before covering the hiring, onboarding, and building of office culture. Tracy then unpacks how to create your unique, memorable new patient experience that gets Millennial and Gen Z patients talking. From there, the program covers scheduling and appointment management, office management technology, and how to increase office efficiency. The curriculum also includes financial management (including setting and monitoring key performance indicators), regulatory compliance (from HIPAA and OSHA to cyber-security), and even how to “say goodbye” when it’s needed. And, most importantly, how to market and grow your practice! Whether you’re a seasoned OM, brand new to management, or a start-up doctor in need of a roadmap… this course is for you. If you’re ready to reclaim your sanity, set your team up for success, and increase your practice’s profitability, register now for the OM Academy!
View Course Outline
8 CE credits available
Release Date: May 29, 2024 / Review Date: January 29, 2025 / Expiration Date: January 29, 2028
Module 1: The OM Defined
- Understand the basics of orthodontics and how the OM supports the practice.
- Explain why the OM role is essential to patient flow and business operations.
- Describe the orthodontic patient journey and where the OM impacts each stage.
- Identify the five primary roles of an Office Manager.
Module 2: Who You’re Leading
- Recognize challenges with “family-style” team dynamics and healthy boundaries.
- Identify the seven doctor types and adjust communication accordingly.
- Understand the purpose of each department and position in the practice.
- Bridge gaps between admin and clinic teams for better collaboration.
- Use the practice org chart to clarify structure and reporting.
Module 3: The Great Talent Search
- Define key roles and responsibilities within the practice.
- Identify where to find strong candidates and what traits to look for.
- Apply essential interviewing skills and principles.
- Understand basic compensation considerations.
- Build an effective onboarding and training process.
Module 4: Building Office Culture
- Define practice culture and why it matters.
- Establish expectations and clear SOPs.
- Use accountability systems to maintain consistency.
- Recognize daily rhythms that reinforce culture.
- Distinguish management duties from leadership responsibilities.
Module 5: Creating Your Patient Experience
- Understand how branding shapes the patient experience.
- Explain why a digital-first approach is essential.
- Differentiate customer service from hospitality.
- Create a memorable practice vibe.
- Communicate clearly and positively with patients and families.
Module 6: Scheduling & Appointment Management
- Explain how scheduling impacts team stress and efficiency.
- Improve doctor-time utilization and reduce bottlenecks.
- Streamline workflow processes.
- Optimize non-doctor days.
- Manage emergencies and rescheduling effectively.
Module 7: Office Management Technology
- Navigate PMS systems and digital record tools.
- Use technology to support communication and teamwork.
- Apply task-management tools to stay organized.
- Evaluate when software updates or upgrades are needed.
Module 8: Financial Management
- Understand orthodontic insurance basics.
- Oversee revenue cycle tasks like billing, posting, and follow-up.
- Monitor overhead and practice expenses.
- Track KPIs to support informed decision-making.
Module 9: Regulatory Compliance
- Identify OSHA safety requirements.
- Understand HIPAA rules and compliant communication.
- Recognize state-level requirements for orthodontic practices.
- Implement cybersecurity and financial-safety practices.
Module 10: Saying Goodbye
- Prepare for and manage inevitable staff transitions.
- Identify common reasons employees leave.
- Maintain appropriate documentation during departures.
- Handle separations professionally and respectfully.
Module 11: Practice Marketing & Growth
- Understand the three pillars of ortho marketing.
- Apply strategies for attracting and retaining patients.
- Implement core marketing methods used by successful practices.
- Recognize indicators that the practice is ready to scale.
Module 12: What’s Next?
- Review key takeaways from the course.
- Integrate new systems and skills into daily operations.
- Identify personal and professional next steps.
- Apply final insights toward continued growth as an OM.
